Uche Nworah, the man behind the success of ABS

                                                   

In what appears to be the unveiling of the laudable achievements of Gov Willie Obiano of Anambra State in Anambra Broadcasting Service, ABS, the Managing Director of the state-owned broadcasting firm, Uche Nworah has said “no other government in the history of the state has cared so much about ABS than Chief Willie Obiano”.

Speaking on the 6th Edition of Anambra Scorecard, Mr Nworah stated that the ongoing rebranding of ABS started with the introduction of Mission and Vision statements to guide the institution’s rise to fame.


He explained that the vision of ABS is to become “A world-class media brand and the network of choice for Ndi Anambra at home and in Diaspora for Anambra, Nigeria, and global news, information, education and entertainment” with a mission “to effectively use the ABS network to project Brand Anambra, the people, their values and the developmental strides of the state government”.

Mr Nworah listed the achievements of Gov Obiano who met almost moribund broadcasting outfit in less than 2 years in office in to include: Ongoing rebranding and positioning of ABS; Young presenters recruitment and introduction of new exciting programmes; Launch of new projects e.g Miss Anambra Peagent, Heartbeat Magazine, Xmas Discount Market, Anambra Beauty and Make Up Fair, Made in Anambra Concert and ABS Excellence Awards; Improved content generation and service provision; Viewing of ABS on Startimes Channel 113; Streaming of ABS on Live Stream for abroad audience; ABS now on quick blog www.absradiotv.com for world audience and many more...

While answering a question on the digitalization project flagged off by Gov Obiano, Mr Nworah said: “You will understand that broadcast equipments are not off-the shelf items. They are customised for the client. Currently the 20KW FM transmitters have been delivered and fully installed but not yet commissioned. These will be commissioned when the ongoing construction of the Radio and TV studios in Awka are completed by Dec 2015”

He said “the greatest show of faith by His Excellency is the commitment to fully digitise ABS. This process is ongoing".

For audience beyond Ananbra State, Mr Nworah noted that “at the moment ABS can be seen on Startimes Channel 113. Once our digitisation process is complete, we have the promise of the authorities that ABS will be hooked onto the DSTV network. In the interim, Ndi Anambra the world over can now listen to us live via our websitewww.absradiotv.com”

Earlier, the moderator of Anambra Scorecard, Ifeanyichukwu Aniagoh, commended Mr Uche Nworah for his commitment and for being able to attend the programme which presents thousands of Ndi Anambra both home and in Diaspora the opportunity to effectively engage their government.