Breaking News: Life Beer doles out N3m to 12 budding entrepreneurs in South-East

www.odogwublog.com reports that Life Continental Beer under the stable of Nigeria Breweries, today,
doled out N3 million cash grant to 12 young entrepreneurs to boost their business ideas submitted as a proposal to the company.

It would be recalled that Life Beer under its current ``Life Continental Beer Progress Booster Radio Project’’ had earmarked N12.5 million grant to boost 50 young entrepreneurs, who hail and are
residents within South-East States.

The states included: Abia, Anambra, Ebonyi, Enugu and Imo.

Presenting the cash grant of N250,000 to each of the 12 winners in Nigeria Breweries, Ama, Enugu, the Brewery Manager, Mrs Ethel Emma-Uche, urged the winners, who are among the beneficiaries of the
N12.5 million, to utilize the funds wisely.

``As you receive these cash grants today, we expect you to succeed in
the business line you have chosen.

``Make judicious investment of the money given to you and ensure that
your investment is yielding returns and your business capable of
making you an employer of labour as you trudge on in your business
journey.

``If you succeed in taking your business idea to the next desirable
level, you stand a chance of winning more money (additional N250,000
to be won each by eight prosperous recipients of the initial cash
grant).

``Let me assure you that we will not be leaving you all to yourself on
this journey.

``The panel of experts that assessed and judged your business
proposals will be monitoring your progress.

``They will be there to mentor and provide valuable advice when
necessary as we follow up on your progress,’’ Emma-Uche said.

She noted that the project was aimed to empower 50 budding
entrepreneurs, who have sound and workable business ideas; adding that
these entrepreneurs from the South-East extract must be residing in
the zone and attained 18 years.

``Once again, I congratulate all our winners today and wish you
success in your propose business endeavour. Life for Progress,’’ the
manager added.

The Marketing Manager Lager and Stout of Nigeria Breweries, Mr
Emmanuel Agu, said that empowerment scheme programme would run from
May to December 2015.

Agu noted that the business proposal could be on trading, handicraft,
small scale manufacturing and provision of social services, which must
have ways of yielding money and pulling the recipients of the cash
grant out of poverty to being employer of labour later on.

``The project was designed to rejuvenate and celebrate the
quintessential Igbo culture that places emphasis on individualism and
competitiveness as essential ingredients of industry, enterprise and
spirit to succeed and excel.

``Nigeria’s pioneer region most indigenous beer brand - Life
Continental Lager Beer - is the first Nigerian beer locally brewed and
domiciled in the South East,’’ he added.

Responding on behalf of the winners, Mr Augustine Nnaoma, whose
business proposal was welding and iron fabrication services, thanked
the Nigeria Breweries and Life Beer beverage for the opportunity
granted to them under the project.

``On behalf of my co-winners, we promise not to let Nigeria Breweries
and Life Beer beverage down with this golden and once in a life time
opportunity given to us with these cash grants as well as established
business moguls to mentor us.

``This shows that the company feels the pulse of the plight of most
youths in the country and they are ready as a good corporate citizen
to help Nigeria overcome its youth unemployment challenge,’’ Nnaoma,
who hails from Awo-mama in Imo State, said.

Photos

Pictures of the presentation of cheques to the first set of winners in
the Life Continental Beer Progress Booster Radio Project at Nigeria
Breweries, Ama, Enugu, yesterday.

Breweries – 1: (from left to right) One of the winners, Mr Okechukwu
Nweze; the Brewery Manager of Nigeria Breweries, Ama, Enugu, Mrs Ethel
Emma-Uche; one of the winners, Miss Juliet Mbeh and one of the
winners, Mr Chinonso Mbabie.

Breweries – 2: (right to left) One of the winners, Uguchukwu Okoro;
the South-East Zonal Business Manager of Nigeria Breweries, Mr Anselm
Aloha and one of the winners, Mr Kingsley Obiakor.

Breweries – 3: The Brewery Department Trainer, Mr Emeka Osuji (right)
addressing the winners on safety tips before they went round and
inside the brewery plant proper during an excursion.

Breweries – 4: A cross section of the winners.

Breweries – 5: (from right to left) The Marketing Manager Lager and
Stout of Nigeria Breweries, Mr Emmanuel Agu; the Brewery Manager of
Nigeria Breweries, Ama, Enugu, Mrs Ethel Emma-Uche; the South-East
Zonal Business Manager of Nigeria Breweries, Mr Anselm Aloha; the
Nigeria Breweries Corporate Media and Brand Public Relations Manager,
Mr Edem Vindah and the Nigeria Breweries Regional Business Manager,
Onitsha, Mr Bayo Akinola.