Picture of MD ABS and State Technical Manager SuNMap
Odogwuemekaodogwu.com reports that the
Management of the Anambra Broadcasting Service and Support to National Malaria
Programme (SuNMaP) have signed a ten-month commercial broadcasting partnership
agreement on Monday in Awka, Anambra State .
By the agreement, ABS will promote
SuNMaP’s Jingles and also create awareness on malaria prevention and control
through special programmes. The agreement ends July, 2015.
Speaking on behalf of SuNMaP, the
State Technical Manager, Dr. Tony Okoye, said the choice of ABS was informed by
the station’s wide reach and years of experience in public broadcasting,
community mobilization and social advocacy.
Okoye was former Anambra state
Action Committee on HIV/AIDS (ANSACA) State Director, expressed hope that the
partnership will yield the desired result.
The Managing Director/CEO, Anambra
Broadcasting Service, Mr. Uche Nworah pledged full compliance with the terms of
the agreement.
He thanked SuNMap and DFID for
partnering with ABS in the fight against malaria.
Mr. Nworah also said that
discussions with SuNMap have begun in other areas of mutual and beneficial
relationship.
The agreement is just one of the
series of repositioning activities being undertaken by the new management team
at ABS with a view to leveraging the stations wide reach and coverage of
Anambra State.
Some members of the ABS staff are
currently undergoing capacity building training programmes in Lagos.
SuNMaP Partners Anambra Broadcasting Service (ABS)
Reviewed by Unknown
on
Thursday, August 14, 2014
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